Developed the creative direction for BODY FLOW, a fashion collection by Cassie Le exploring women's confidence through movement, shape, and self-expression. Inspired by the collection's bold neon materials and body-contouring silhouettes, I crafted a visual language centered on dramatic lighting, vibrant color, and dynamic movement.
Directed on-set lighting, photographer collaboration, and model posing to bring the concept to life. Also captured and edited behind-the-scenes content, producing a teaser film showcased during the collection's fashion show.
Designer: Le Minh Chau
Art Director/BTS Videographer: June Pham
Photographers: Nguyen Hong Duong, Tuan Duong
Model: Trung Nhi
MUA: Ngo Thu Ngoc
Nails: Nhi Dang
Retoucher: Nguyen Hong Duong, June Pham